WCU Teacher’s Book Published
A book on ‘Bank Marketing’ co-written by the School of Economics and the School of Business at Western Caspian University has been published.
The authors are Economics, Professor Parviz Gurbanov, Dr Elchin Abasov, and WCU Ph.D. student Samad Alizade. It is dedicated to the analyses of the main strategies for the bank’s goods policy, its classification according to Ansoff Matrix, the relationship between a change in consumer demands and production strategy, banking services market and other specific, essential issues.