Western Caspian University

Faculties

Marketing and Management

The Department of Marketing and Management is an academic unit operating within universities that conducts education and research activities in the fields of marketing and management. This department provides students with knowledge and skills related to business management, market research, consumer behavior, marketing strategies, sales, advertising, branding, and other related subjects.

 

Core Courses Offered in the Department of Marketing and Management:

Marketing

Management

Marketing Strategy

Fundamentals of Marketing

Strategic Management

Human Resource Management

Advertising

Consumer Behavior

Sales Management

Project Management

Business Ethics

Competition and Monopoly

Marketing in the Non-Oil Sector

Logistics

Corporate Governance

Digital Marketing

Marketing Strategies

Corporate Ethics

Crisis Management

Fundamentals of Entrepreneurship

Introduction to Business

Fundamentals of Management

Theory of Management

Effective Performance Management

Management of State Property

Strategic Marketing

Business Plan

Forms of International Business

Ethics in Management

Retail Marketing

International Marketing

Managerial Decision-Making

Urban Development Management

Optimization of Human Resource Utilization

Organizational Behavior

Ethics in Municipal Governance

Business Risk Assessment

Marketing Management

Theory of Public Administration

Personnel Management in Municipalities

Resource Provision in Strategic Territorial Management

Management of Small Business and Startups

Sustainable Development