Marketing
Program: Marketing
Duration of studies: 4 years
Credits: 240
Type of study: full-time / part time
Educational program: PDF_file >
Objective: PDF
Study languages: Azerbaijani, Russian and English
The Marketing specialty program equips students with comprehensive knowledge and skills related to the organization, sale, and promotion of markets, consumers, products, and services. During the course of study, students acquire knowledge of fundamental principles and theories of marketing, analysis of consumer behavior, marketing research and market analysis, product and pricing policies, advertising, sales promotion and communication, digital marketing and social media, marketing management and strategy, and international marketing. The Marketing specialty provides students with both theoretical and practical knowledge and skills necessary to manage the market-oriented aspects of a business.
Learning Outcomes
- Fundamental principles, functions, and concepts of marketing
- Consumer behavior and market demand analysis
- Marketing strategies and planning methods
- Product, pricing, sales channels, and promotion policies
- Principles of digital marketing and social media marketing
- Marketing research methods and market analysis
- Advertising, branding, and public relations (PR)
- Principles of international and global marketing
- Business management and fundamentals of economics
- Analysis of competitive environment and consumer behavior in the market
- Conducting marketing research and analyzing results
- Developing and implementing marketing strategies and campaigns
- Effective use of advertising and sales promotion tools
- Running marketing campaigns on digital platforms
- Organizing and managing sales channels
- Planning and executing marketing projects
- Working in teams and developing communication skills
- Applying creative approaches to solving business problems
- Developing presentation and public speaking skills
Employment Opportunities for Graduates
Graduates can work in both the private and public sectors in areas such as communications, logistics, marketing, public relations, product management, and brand management. They may hold positions including marketing specialist, marketing manager, sales specialist, sales manager, merchandiser, brand manager, advertising specialist, public relations officer, marketing researcher, logistics specialist, business analyst, customer relationship manager, digital marketing specialist, social media manager, communications manager, branding specialist, product manager, e-commerce specialist, production specialist, supply chain specialist, SEO/SEM specialist, influencer, database marketing specialist, and supply manager.